Everyday I deal with small business owners that tell me "I just use my domain for email" when they call in to renew.
Most times when I try to enquire more about their business and how they brand online they tell me "oh it's all word of mouth" or "we are a very specialized niche market". Or my favorite "I don't need a website."
I ask them to just think about one thing.
When you receive an email from someone you don't know what is the first thing that you do? Do you even open it or do you try to find out more about the company first by googling them? When you can't find them on Google you may not even open it.
This is what you are doing for your clients and associates.
Having even a basic website will ensure your clients know that you are a real company. Without the site you have no way to prove to people that you are who you say you are?
Now if you are dead set against having a website you should at least have the domain name pointing somewhere. A Google my business profile, a Facebook business page or even your LinkedIn profile will do wonders for your business.
Even though December is one of the busiest times of the year, it is also where so many small business owners should be looking at what the next year is going to look like.
More than ever you need to be looking at your entire online presence to make sure that you have it all in control.
Here is a checklist of the things that you should look at over the next month.
1) Review your website.
- does it convey the message of what you are trying to accomplish?
- where do you come up when someone does a google search for your main keywords?
- is your website mobile friendly?
- does your website have an SSL certificate?
- what does your user experience feel like?
- what friction are you giving your clients on the site?
- is your site set up for voice search?
- do you have google analytics codes into your site?
- do you look at where your traffic comes from?
- who maintains / owns the site?
2) Set up your content calendar
- look at what is happening in the local area for 2020.
- develop your monthly deals / ways to get clients.
- start documenting what you are doing and the ideas that you have.
- some ideas
- January - 2020 goals (see clearly in 2020) / hindsight should not be 2020
- February - family day / Valentine's Day
- March - March break / at Patrick's day
- April - Sunday April 12 - Easter Sunday
- May - May 24
- June - summer prep
- July 1 - Canada day Wednesday July 1 / July 4 Saturday
- August - Vacations / back to school prep
- Sept - back to school / labour day
- Oct - Halloween / Canadian Thanksgiving
- Nov - Remembrance Day / American thanksgiving / Black Friday
- December - Christmas / planning
3) Look at your directories
- google maps
- any local directories
- google your business address and see what comes up
4) Set your ad budget
- look at what you are willing to spend in 2020 to get more traffic to your site or through your doors.
- look at the traditional marketing and see what you are paying. Is it trackable? Is it still working / how do you know?
5) Plan your social media success
- Facebook strategy
- Instagram strategy
- LinkedIn strategy
- Twitter strategy
- TikTok strategy
6) Do a competition review
- Review the competitions website - look for keywords and what they have been doing.
- Review their social media
7) Domain review
- Check to see if there are any other domains that you should own to protect your online brand.
8) Domain / hosting / email renewal dates and account logins and passwords.
- This may be more important than everything else above. If you don't have your full control of your passwords and dates you could lose everything.
I have no problem in telling you that there are a lot of things to do to be set up properly for the next year.
The only question is do you have the time that it takes to do everything?
If not, please reach out to me and for a small fee I can do the assessment for you, and give you recommendations and or assist with the pieces that you are missing.
Everyday I get the chance to speak to small business owners who are looking to ensure that their domain names have been renewed. There are so many times however that I really ask myself “why do these people even have a domain name?”
See, there are so many small business owners who don’t even have a website attached to their domain name. Now you are most likely thinking “why would you even need a website name (domain name) if you don’t have a site? Well the answer that everyone gives me is “Oh I only use it for the email.”
When someone tells me that they are just using it for email, I get them to stop and think about this…
When you send an email from a branded email (not a Gmail, Hotmail or yes even a AOL mail) what type of story are you telling people?
I know my assumption when I receive an email from someone from a branded mail is that I should be able to go back to their website from that email to either (1) Verify that they are a real business, (2) remind me of what it is that they do or (3) Look for their phone number if I am looking for more information on the company.
If you have a branded email and you don’t have a website, you could be causing friction for your clients without even knowing it. If they are looking for more information on you, or if they are trying to find you online and you don’t have a website this could cause you a lot of problems.
You need to realize If you don’t have an active website, there is nothing for Google to grab a hold of other than directory sites, which will have whatever information is out there that may have been crowdsourced. Your Facebook, your Instagram, your Linkedin profile these all should have a link back to your site.
If you don’t know what your site should look like or what should be on there, feel free to reach out to me and I would be happy to give you a few ideas.
If you have a branded mail, get yourself a website.
This is something that Gary Vaynerchuk has always said... document don’t create.
The idea behind it is simple enough. If you document your full day you will have content that someone will be interested in.
The funny part about all that is that most people don’t think that their days are interesting enough to get people to care.
This is where it starts to get interesting... the new kick is that people and businesses should be punching out 100 posts a day.
Now this may seem excessive... but when you really think about it, it ain’t that tough.
Just 30 photos on Instagram / Snapchat / Facebook stories is easy to accomplish. Then comment on a few twitter feeds or tweet out yourself.
This would be content that you can push.
So I figure that tomorrow I will shoot for 100 pieces of content to see what I can do. Let’s see how it turns out!
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Here it is the finals once again, and sure enough the debate comes up as it does every year... who is the GOAT of the NBA.
There are a bunch of different ways you can look at it and answer, but I am not going to get into that and debate it right now.
Instead I have an idea that the NBA should be looking at.
When I was growing up the NBA All Star game was one of the best things that I looked forward to every year and especially the slam dunk contest. Well, now days, it is kind of boring as many of the dunks we have seen before.
My proposal would be that the NBA should take every dunk that happens all year long (from the first game after the all star game straight through until th
This is one of those words that many people use day after day after day. The question is what does "Hustle" mean to me?
When I was growing up Hustle was only a word that only certain people used.
It was reserved for the coaches that I had when I was playing Football and Rugby, or for when I was in gym class. Hustle was also a "bad" word in my area, if you were a Hustler, it meant that you were a "huckster" someone who would be just out for themselves and trying to get one over on everyone else.
Even Google defines Hustle as:
I see Hustle today as a totally different word. My definition of Hustle comes from Gary Vaynerchuck. For those of you who don't know, Gary Vaynerchuck (#Garyvee everywhere online) is a well known entrepreneur in the United States. He is also famous for his #askgaryvee show where he lets people send in questions and then he gives them straight answers on what they should be doing with their businesses.
Through one of his famous "rants" he has put forth the idea that Hustle is the most important word ever. In this rant, he states that Hustle means putting everything you do into whatever you are doing.
Hustle to him / me is doing as much as you can with the time that you are given and going all in on those things. When you are working, don't half ass it, get your work done. If you have things on your list, work on them when you have the time. Don't waste it.
Hustle is basically (sorry for the language) getting shit done. We all have lists of things that we would "like" to do, but we never get started. Hustle means taking any extra time that you have and use it to your advantage. Why not try those things when you get he chance?
I am writing this post because many people see my Hustle logos that I have on many of my books etc. It is just a reminder...
So enough talking about Hustle. Time to go and do...
What's your definition of Hustle?
Have you ever wondered how to set up a website?
Well if you are anything like many of the small business owners that we talk to everyday, you may have gone online and registered your domain name with a "registar" someone like GoDaddy, Register.com, Network Solutions, 1&1 or whoever.
Once you did that, you had a few things you needed to think about.
1) How am I going to build my website?
2) Who is going to write the content for your website?
3) How do I get myself found on line?
4) How do I set up email services?
These are just some of the questions you may have. Now if you don't really know how to make all of this work you may reach out to a website developer and they may be able to get everything up and running for you... the problem is that if you can't get in touch with your developer and you didn't ask how he has it all set up you could be in for a world of hurt.
One of our clients had started working on his online presence over ten years ago, when he registered his domain name. He wasn't really sure how to set up a website so he had hired a web developer to help him set everything up. The Web Developer told our client, he needed to give him all of the information that he wanted on his site and he would put it together for him.
So sure enough, our client hired someone to write his information for him, and he handed everything over to the website developer and the developer got everything working. The customers web site, his email and his domain name were all working together in perfect harmony... for awhile.
Fast forward five years, when our customer started to see his ranking on Google start to drop and so he tried to reach out to the website developer. The developer however was no where to be found.
The silver lining to his story at that point was that the domain name was actually registered under his name. If it had not been, then he would have lost all control of his online presence, but lucky for him, he did that part himself.
The business owner then reached out to some friends of his and they told him that he should try to use a do it myself website solution. So he shopped around and found one that was easy for him, and sure enough he put that site together. His email continued to work, but they found another way to set up the domain name and so here he was, everything was working for him again, but it was actually kind of broken.
Fast forward till today when one of my business consultants called the customer to renew his domain name.
At this point, the customer had forgotten where he registered his domain name (10 years ago) and he realized he was spending too much money.
When we looked into his account, we were able to figure out that
1) His domain name was with us, however he was also paying for a hosting package with another company but he was only using his email services there (even though they are charging him for a domain name that he is not using)
2) He was paying another company to host his website, however he had written all of the content and it was not being found by any search engines.
3) He had no idea how to fix things, he just knew it needed to be done differently.
At this point, my agent came to me and asked me to look over the account to make sure everything we were seeing was able to be fixed.
We were able to bring all of his services under one roof, we are building him a new SEO optimized website, hosting his site, giving him unlimited modifications and getting his email fixed.
This is a huge thing for a small business owner, as he was paying well over 500 per year for his services, but he wasn't seeing a return.
If you want me to take a look at your site and what is happening with your hosting, site or anything online feel free to reach out to me at email@example.com and I will be happy to help.
"make your site Googleable"