Document don’t create

This is something that Gary Vaynerchuk has always said... document don’t create.

The idea behind it is simple enough. If you document your full day you will have content that someone will be interested in.

The funny part about all that is that most people don’t think that their days are interesting enough to get people to care.

This is where it starts to get interesting... the new kick is that people and businesses should be punching out 100 posts a day.


Now this may seem excessive... but when you really think about it, it ain’t that tough.

Just 30 photos on Instagram / Snapchat / Facebook stories is easy to accomplish. Then comment on a few twitter feeds or tweet out yourself.

This would be content that you can push.

So I figure that tomorrow I will shoot for 100 pieces of content to see what I can do. Let’s see how it turns out!