How Websites Go Wrong
Have you ever wondered how to set up a website?
Well if you are anything like many of the small business owners that we talk to everyday, you may have gone online and registered your domain name with a "registar" someone like GoDaddy, Register.com, Network Solutions, 1&1 or whoever.
Once you did that, you had a few things you needed to think about.
1) How am I going to build my website?
2) Who is going to write the content for your website?
3) How do I get myself found on line?
4) How do I set up email services?
These are just some of the questions you may have. Now if you don't really know how to make all of this work you may reach out to a website developer and they may be able to get everything up and running for you... the problem is that if you can't get in touch with your developer and you didn't ask how he has it all set up you could be in for a world of hurt.
One of our clients had started working on his online presence over ten years ago, when he registered his domain name. He wasn't really sure how to set up a website so he had hired a web developer to help him set everything up. The Web Developer told our client, he needed to give him all of the information that he wanted on his site and he would put it together for him.
So sure enough, our client hired someone to write his information for him, and he handed everything over to the website developer and the developer got everything working. The customers web site, his email and his domain name were all working together in perfect harmony... for awhile.
Fast forward five years, when our customer started to see his ranking on Google start to drop and so he tried to reach out to the website developer. The developer however was no where to be found.
The silver lining to his story at that point was that the domain name was actually registered under his name. If it had not been, then he would have lost all control of his online presence, but lucky for him, he did that part himself.
The business owner then reached out to some friends of his and they told him that he should try to use a do it myself website solution. So he shopped around and found one that was easy for him, and sure enough he put that site together. His email continued to work, but they found another way to set up the domain name and so here he was, everything was working for him again, but it was actually kind of broken.
Fast forward till today when one of my business consultants called the customer to renew his domain name.
At this point, the customer had forgotten where he registered his domain name (10 years ago) and he realized he was spending too much money.
When we looked into his account, we were able to figure out that
1) His domain name was with us, however he was also paying for a hosting package with another company but he was only using his email services there (even though they are charging him for a domain name that he is not using)
2) He was paying another company to host his website, however he had written all of the content and it was not being found by any search engines.
3) He had no idea how to fix things, he just knew it needed to be done differently.
At this point, my agent came to me and asked me to look over the account to make sure everything we were seeing was able to be fixed.
We were able to bring all of his services under one roof, we are building him a new SEO optimized website, hosting his site, giving him unlimited modifications and getting his email fixed.
This is a huge thing for a small business owner, as he was paying well over 500 per year for his services, but he wasn't seeing a return.
If you want me to take a look at your site and what is happening with your hosting, site or anything online feel free to reach out to me at email@example.com and I will be happy to help.
"make your site Googleable"
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