Top of Google part 2 - Content

When looking how to get the top spot of Google there are many, many, many different factors that come into play.

As I mentioned In my first blog post.  The domain name that you choose can be influential in getting you the right type of traffic.  Keep in mind that your domain name should be something that is short, easy to remember and something that you can put everywhere.
By everywhere, I mean in your logo, on your shirts that your staff wear, on billboards, print ads, television ads, facebook posts, Instagram posts, your snapchat logo, and anywhere else you can think of putting it out. 

Yes folks, getting to the top of the heap on Google is all about that stuff as well.  Think about it, if someone is Googling for your company name, it should just make sense that they should find you.  If they can’t then you have some other major problems that you need to take a look at.

The second thing that I wanted to bring up is the content that you are putting out on your web site.  Now when you think of content you may be thinking… great, now I need to have someone write my stuff for me.  Well in some cases you may be right. 

Google is looking for the most relevant information for the query or search that someone is doing.  If what you do is really important to what people search for, then you need to make sure that you have the correct content on your site, and in the right areas. 
What is the correct content?  Well, let’s put it this way… if I said that I run a shoe store, let’s say it’s called the economy shoe shop, or economyshoeshop.com what would you think you would find there?  Well I am betting that you would think that you would find some value shoes… tell me if I am wrong.

In Halifax Nova Scotia Canada (my home town) the name economy shoe shop means something totally different than anywhere else in the world.  It is actually known for some of the best nachos, and evening atmospheres in Halifax.  Yes the Economy Shoe Shop is actually a pub / café.  So the key here is the content that is on the web site.
If I was actually running a shoe store called the economy shoe shop, I would need to make sure that the information on my main page of my web site would match up with the type of shoes that I sell.  Maybe I would sell men’s and women’s dress shoes.  If this was the case I would need to make sure that the content on the page matches up to the key words, and the sentences etc that someone would be looking for. 

Something like – “Welcome to the Economy Shoe Shop, an affordable place in Halifax Nova Scotia for Men’s and Women’s Dress Shoes.  We purchase our shoes from retailers who are going out of business as well as end of season specials.  This allows us to give you an affordable solution to all of your dress shoe needs.”

Throughout the main page of my site, I would also then want to make sure that I had some of the brand names that people would be searching for as well as the titles of the different types of shoes that we have in stock, as well as all of the information that people would need to know about our location, hours of operation as well as the phone number and any social media links that I would have that would feed back to my store.  This is all of the stuff that would be extremely important not only to my customers but also to Google, to ensure that the information that I have on my site matches up to what people may be searching for online.
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So to recap, the second piece of this , your content on the main page of your site should include, the key words, phrases and terms that someone would be searching for, for the things that you want to be known for.  You should also do a little bit of market research to find out what your competition is doing and what they are using the words for.  This will help you see what they are doing and have it match up to them. 
I hope this helps a little more.
So far we have covered:

1. Why domain names are important
2. Your content on the main page – key words, phrases and terms.   These are all important.